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Emilie's avatar

Starbucks is basically running the McDonald’s-China playbook: hand control to Boyu (60%), keep brand/IP, and clip royalties; grown-up, asset-light realism. The twist: Boyu also has exposure to value chains like Mixue (cornerstone in its HK IPO) and its low-price coffee Lucky Cup, so they’ll be brawling in a market dominated by Luckin/Cotti’s discount blitz. This is a mid-cycle “repair + consolidation” bet in premium coffee. We will see.

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